Rizla Returns to Global Racing with Pata Yamaha

Yamaha Motor Europe and Crescent Racing are today proud to announce a new 3-year “Presenting Partner” agreement with Rizla - the World's No.1 Rolling Papers Brand – to create the “Pata Yamaha Official WorldSBK Team with Rizla”.

220 years of heritage and innovation have led Rizla to be the dynamic brand it is today. Originally established as a family company, its roots date back to the 16th century thanks to the inspiration of Pierre Lacroix (hence the famous Rizla “cross”) with the family later granted their production licence by Napoleon in 1796. Synonymous with bold, inventive creativity, Rizla products are now sold in more than 120 countries worldwide.
Colourful presentation and Rizla’s “Never Settle” ethos are the foundation of the brand’s personality and strong history, while its presence in the music and motorsport industries has helped to keep its image dynamic and personal. Rizla has a longstanding passion and association with motorcycle racing - having been title sponsor of both British Superbike and MotoGP™ teams previously managed by current Yamaha Team Principal Paul Denning, between 2002 and 2011. The Pata Yamaha Official WorldSBK Team with Rizla is excited to be bringing this new partnership to the Superbike World Championship for the first time and to “Keep Rolling” forward as Yamaha continues to develop its long term WorldSBK challenge at Aragon this weekend.

Peter Corijn - Rizla:

“Rizla is the world’s most popular rolling paper and we are delighted to sign this sponsorship deal with another top brand - the Pata Yamaha Official WorldSBK Team. Rizla’s core values of colour and inspiration sit very nicely with the exciting world of Superbikes so it’s great to be back in motorsport, the perfect platform for communicating those values. Furthermore, our new marketing campaign “Keep Rolling, Never Settle” is very appropriate for the two wheels environment. We wish the Team all the very best for the 2016 season and beyond.” Paul Denning – Team Principal: “It is with great pleasure and pride that we welcome Rizla to the team, to the Yamaha family and to the Superbike World Championship. Crescent has significant experience of the Rizla brand, which we hope will help us to provide them with the best possible return on their support. Rizla’s commitment is also of course a great sign of faith in Yamaha’s WorldSBK project and the Superbike platform that the Championship itself provides. I am also sure many racing fans will welcome the return of Rizla’s Grid Girls! We look forward to a successful partnership together, on and off the race tracks, over the next three seasons.”